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Apparel brands sign “We Are Still In”
July 3rd, 2017
In support of the Paris Agreement on climate, some apparel brands, including Under Armour, Timberland, Nike, Levi’s, Gap and Adidas, have signed the “We Are Still In” pledge. The apparel companies are joined by about 1,400 businesses and investors, nine states, 275 colleges and universities, and 178 cities and counties. Fashionating World reports that Nike […]
Under Armour expands “smart-shoe” portfolio
December 23rd, 2016
Sports brand Under Armour has announced the release of three new “smart” running shoes for 2017. The brand unveiled its first smart shoe, SpeedForm Gemini 2, at the start of 2016 as part of its Connected Fitness product portfolio. The three new shoes—the SpeedForm Gemini 3, SpeedForm Velociti, and SpeedForm Europa—feature Under Armour’s Record Equipped technology, […]
Under Armour launches suite of connected fitness products
January 6th, 2016
Specialty-apparel developer Under Armour (UA) has unveiled its first Connected Fitness product portfolio and launched a new UA Record™ app designed to improve an athlete’s performance. The line of devices includes the UA HealthBox™ Connected Fitness system; UA SpeedForm® Gemini 2 Record Equipped, the brand's first smart shoe, and two models of wireless headphones. The […]
Assessing compression clothes
October 9th, 2015
Quantifying the benefits of compression apparel on athletic performance. Ever since 1995, when Kevin Plank launched Under Armour based on a pair of compression shorts from his University of Maryland football uniform, compression apparel has been a hot topic in athletic performance wear. The popularity of these snug-fitting, elastomeric garments has created a global market […]
Under Armour eyes digital gains, posts record results
February 20th, 2015
High-performance sportswear maker Under Armour has posted a 32 percent increase in sales for 2014 to $3.1 billion and has announced its intentions to create the world's largest digital health and fitness community. The Baltimore, Md.-based company has purchased Endomondo and MyFitnessPal to add to its MapMyFitness Community, creating a community of 120 million unique […]