Rethinking odor control

July 10th, 2017

New antimicrobial technologies focus on treatments for 'permastink.' It’s everywhere, and it’s not attractive. Permastink—the unpleasant smell that won’t wash out of textile products—has become a topic of conversation for consumers and brands alike. Polyester and other synthetic fibers are the materials of choice for the active performance and athleisure styles consumers now wear throughout […]

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