Smart phone app helps design a custom dress

February 10th, 2017

The H&M-backed Swedish fashion house Ivyrevel has teamed up with Google and MediaMonks to create a personalized garment based on data gathered by a smartphone app. Ivyrevel calls the technology “Coded Couture.” The company says it works on the philosophy that fashion and technology go hand-in-hand. When you want a new dress to wear to […]

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