Dow launches INTELLIFRESH branding program

August 17th, 2016

Dow Microbial Control, a business unit of the Dow Chemical Co., has introduced a global branding and comarketing program that will signal to consumers that the products they purchase feature built-in odor protection and longer lasting freshness. The new brand, INTELLIFRESH™, will be prominently featured by manufacturers in a variety of consumer products including socks, […]

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