Survey: consumers need information on textile odor control

July 10th, 2017

Swiss textile maker HeiQ has conducted a consumer research study that shows consumers are bothered by smells on their textiles, but they are not aware of anti-odor functionalities in clothing or home textiles. HeiQ has concluded that textile products empowered with odor control technologies should be rethought if the added value is to be captured. […]

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