The Industrial Fabrics Association International (IFAI) has chosen a new name; as of June 1, the organization will be called the Advanced Textiles Association (ATA). The name change was approved in April with 85.6 percent of association members casting their votes to do so.
The name reflects the evolving textile industry and is designed to position the association to meet the needs of its members and the industry as a whole. IFAI’s board of directors, staff and industry partners have been researching the IFAI brand for more than a year, with the goal of ensuring the association is well-positioned for the future.
“This is an exciting time for our great association,” said IFAI Chairman Amy Bircher. “President and CEO Steve Schiffman and his staff have worked hard to meet the needs of our members in finding a name that reflects the vision for our future while still honoring the past and recognizing the importance of our history.”
“There has been discussion about a name change for several years at the board of directors level,” said president and CEO Steve Schiffman. “We wanted a name that is more inclusive, easier to remember, and reflects advances in and the future of all the industries we currently serve and will serve in the future.”
The organization has been called IFAI for more than 40 years. Its new website, www.textiles.org, will be live on June 1; www.ifai.com will continue to be accessible during the transition.