A partnership with retailer H&M and U.K.-based shoe brand Good News has produced a unique trainer collection that uses recycled rubber from car tires and old shoes, with uppers made of recycled cotton, Vegea® and Bananatex®.
Bananatex is a material based on the fiber from the banana plant family, which is made in the Philippines and woven in Taiwan. Its production is overseen by the Swiss company QWSTION. The fiber extracted from abaca trees is turned into paper, and then yarn, which is then woven. Vegea is a coated fabric, made partly from oils and natural fibers from the agroindustry.
H&M designer David Söderlund said Good News’ creativity and drive was inspiring. “The collection is a bright and colorful contrast to a grey and uncertain world. I love the colors and the innovative materials.”
The Good News x H&M collection will be available online, and will also include children’s styles. Nia Jones, co-founder of Good News, which was launched in London in 2016, said: “We all need to work alongside each other to help create a positive change.”