American Silk Mills unveils ASM Loft™

Sparked by an industry need for affordable luxury, American Silk Mills, High Point, N.C., introduces ASM Loft™. This is the first product to be introduced with the company’s partnership with parent company, Sutlej Textiles and Industries Ltd. The collection benefits from the innovative designs of American Silk Mills and the efficient and skillful production of Sutlej in India.

ASM Loft focuses on delivering a luxurious hand and touchable texture for an easy organic feel. Textured plains and feature fabrics incorporate novelty yarns such as twist, slub, space dye, boucle and chenille yarns. Intentionally developed around a chameleon-like spectrum of organic hues such as blush, thistle, linen, graphite, sage and indigo, this collection coordinates with most palettes.

American Silk Mills was acquired by Sutlej Textiles and Industries Ltd. in November 2017. ASM was founded in 1896 and remains among the oldest and most established of the American textile brands. The Company specializes in designing, weaving and distributing innovative textiles to customers across residential, contract, transportation and specialty markets. ASM products include jacquard textiles, silks, a variety of velvets and Sensuede®, an eco-friendly synthetic suede.