Rose Brand and Milliken partner on stage curtains

Rose Brand, supplier of stage curtains and other theater supplies, and textile manufacturer Milliken & Co., Spartanburg, S.C., have entered into an exclusive partnership to introduce ReVive IFR fabric, an article in Lighting and Sound Americareported.

ReVive fabric is made of 70 percent recycled material from discarded plastic bottles and is designed to have the performance and look of Encore IFR velour, the companies stated. ReVive is flame retardant, to meet regulatory requirements for vertical surfaces in public spaces. The new product is also GREENGUARD Gold certified, the article stated, signaling compliance with certain chemical emission standards. 

ReVive’s design is meant to address the growing demand for more sustainable performance products to improve indoor air quality, meet LEED standards, and create healthier, more environmentally friendly spaces without sacrificing aesthetics or performance, the article says.

Rose Brand president Josh Jacobstein said, “We’ve waited a long time to bring the right eco-friendly velour product to market. Our partner, Milliken, has gotten it right. We’re impressed with ReVive fabric’s look, feel and performance characteristics, as well as how much plastic can be saved from the landfill with just a single curtain purchase.”