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Devan and HUUB announce partnership

In the Industry | May 17, 2019 | By:

Devan Chemicals and triathlon and performance brand HUUB recently announced their partnership. Devan Chemicals says that it was sparked by the need for athletic clothing designed to keep triathletes from overheating during races. Devan’s Moov&Cool formulation has been applied to HUUB’s tri-suits. 

The Moov&Cool technology is reported to contain a continuous heat absorption capacity that can assist in the heat withdrawal process. This heat absorption capacity also continues to work in wet environments, the company says, making the technology a possibility for triathletes. 

The new suits have been tested and examined by Dr. Steve Faulkner, head of sports engineering at Nottingham Trent University, who has now put forward his first findings. HUUB also conducted an independent study in conjunction with Faulkner to test the impact of the formulation on triathletes’ responses to exercise in warm conditions (25°Celcius) while wearing a standard Huub Anemoi tri-suit compared to a Anemoi suit coated with Moov&Cool technology. 

Athletes reported feeling less hot and more comfortable during exercise while wearing a coated suit. Athletes also experienced a reduction in the overall physiological strain during a 60-minute ride. The companies plan next to examine changes to physiological mechanisms such as blood flow, heat storage in the body and the effectiveness of athletes sweating.

Devan Chemicals is a worldwide developer of specialty chemicals for textiles, headquartered in Belgium and with offices in the U.K., Portugal and the U.S.

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