More than 66 percent of global customers say they’d pay more for responsibly sourced clothing, Chemours reports on its website. As a response, the company has released Teflon EcoElite, a nonfluorinated water-repellency finish made with 60 percent renewably sourced materials.
The company says that the new finish provides water-repellency and breathability that runners, hikers and workers want. The finish is also engineered for an uninterrupted production process; is compatible with common finishing auxiliaries, including resins and cross-linking agents; and is not made with genetically modified organisms or alkylphenol ethoxylate.
Chemours sees the use of Teflon EcoLite as one method of reducing the environmental footprint made by clothing manufacturers. The company’s mission is to create “a colorful, capable, and cleaner world through the power of chemistry.”