Nike presents digitally powered adjustable footwear

NIKE has launched a lace-less smart shoe with the new platform, NIKE adapt, the company has announced. NIKE adapt for basketball is designed to be a continually updated performance product that the company ways will create a near-symbiotic relationship between the shoe’s digital app and the opt-in firmware updates.

Athletes may update and evolve their shoes with new features and services both manually and through the FitAdapt technology inside the footwear. The FitAdapt power lace technology is reported to allow athletes to adjust the fit of the shoe to the needs of the sport. A level of comfort early in the game may need to be adjusted as the game goes on.

The technology works with a cable tightening system routed throughout the shoe. The cable system is designed as a two-zone operation. The control center housed in the cushion foam midsole controls a pair of motors, one at the bottom throat and one at the top collar. The design is meant to eliminate any lag in tightening and provide a consistent fit from top to bottom. The shoe is built with a woven material called quadfit, built to create memory in four directions. The shoes are powered up on a charging pad.

NIKE expects to apply the FitAdapt system to other sports and lifestyle products.