Thai Acrylic Fibre Co. Ltd. (TAF) has launched a campaign positioning Radianza™ fiber as an eco-friendly and sustainable product for the textile and apparel industry. Called “Nature Thanks Back,” the campaign defines how this fiber helps to reduce the negative impacts on the environment by allowing minimum discharge of harmful chemicals, as well as conserving water and energy.
“Our industry has been a source of environmental pollution that is negatively impacting nature. This campaign aims at re-emphasizing the importance of doing something for nature and our coming generations”, says Satyaki Ghosh, CEO of TAF.
Radianza fiber is prepared by gel dyeing technology which requires minimum water and chemicals. A fabric made from yarns with 100 percent Radianza fibers would require only about 20 percent of water and energy as compared to conventional dyeing, and there is no discharge of dye stuff, the company says.
“With this campaign we hope to reach a larger number of organizations that are working towards offering products that are sustainable and have long term positive impact,” Ghosh says.