Outdoor and endurance athletes may appreciate the blister-preventative properties of loose lanolin-rich wool, to be available this fall from New Zealand by Salt Lake City based brand, Wūru Wool. While New Zealanders have used loose wool for decades to reduce soreness, minimize blisters, regulate temperature, and keep feet dry, Wuru says that it’s the first brand to offer an affordable and affective single-use wool product in the United States.
“The properties that have made wool increasingly popular in performance wear also drastically reduce blisters and foot discomfort,” says Wuru Wool founder, Matt Disney, who discovered the benefits of wool while trekking in New Zealand. “A single-use product like Wuru allows you to experience the friction-reducing benefits inherent in lanolin-rich wool that are lost through traditional textile manufacturing.”
An established relationship with New Zealanders in the wool trade have allowed Wuru to offer an affordable product of this kind in the U.S.
The company says that the product can benefit everyone from trail runners and marathoners, to cyclers and skiers, hikers and hunters, by helping the user get the most enjoyment out of their activities.
“When you dramatically minimize or eliminate pain points like foot discomfort, you empower people to stay out there and go further,” says Disney.