THREAD X Timberland collection is sustainable and “doing good”

Timberland® has launched a line of products that use Thread International PBC Inc.’s Ground to Good™ fabric made from plastic bottles that would otherwise litter the streets and fill landfills in Haiti. According to Timberland, the Thread X Timberland collection uses a canvas fabric Thread has developed that meets or exceeds all of Timberland’s durability and performance standards.

The new line will feature bags and men’s and women’s boots, and it will tell the story of Thread’s transparent supply chain. From bottle collection to fabric production, the company tracks the collectors, the sorting facilities and the impact on Haiti’s economy and environment at each step.

Thread is a group of self-proclaimed “responsibili-geeks” who have set out to make the most responsible fabric on the planet: a fabric that not only contributes to a cleaner planet, but also creates thousands of jobs in developing nations, Timberland reports.

The collaboration is built on the shared idea that doing good business and doing good in the world are not mutually exclusive. “When you put materials like ours into products like Timberland’s, it’s a perfect example,” says Thread founder, Ian Rosenberger. “It doesn’t require delusion. It’s not green-washing. By simply buying a boot or a bag, you’re contributing to somebody else’s life getting better.”

Video: Timberland.