Beginning in autumn 2018, the new product brand GORE-TEX® INFINIUM™ will join GORE-TEX brand, expanding offerings with new apparel, footwear and accessories.
GORE-TEX INFINIUM product technologies are designed for specific activities and users, while offering a performance upgrade that does not need to be waterproof.
The company will launch the brand with four product technologies, all carrying the GORE-TEX INFINIUM name: THERMIUM™ footwear, soft-lined shells, insulated garments and stretch gloves. The products will be available in selected retail stores and can be identified through the white diamond logo on the products.
Gore reports that there has been an increase in the number of people who want to spend more time outside as part of their daily lives. The company anticipates that they will need functional active wear, including smartphone gloves and comfortable, insulated boots.
Gore Fabrics Division is the inventor of GORE-TEX fabric. W. L. Gore & Associates is a global materials science company.