Archroma partners with Fashion Institute of Technology

Archroma Color Management Service Business has partnered with the Fashion Institute of Technology (FIT) and its Textile Development and Marketing Department to create the first Archroma Color Center.

The Archroma Color Center @FIT includes a large-scale color reference that recreates the 4,320 hue Color Atlas by Archroma as a wall-hung, flip-through display; a complete Color Atlas featuring a system of detachable fabric swatches; an online Color Search tool; and a set of color design tools.

Student projects include a “color pitching” assignment to create a warm and cool color-way for a chosen print. The students also use the online color-matching system, visiting retail stores where they spot textile trends and capture color information on their phones.

“We’re giving the students a realistic environment to learn in,” says Brad McClanahan, global head of Service Businesses at Archroma. “These are the same tools that they will use in industry, assembling color palettes for seasonal design presentations and production specifications. We want the next generation of industry professionals to have hands-on experience with the next generation of tools.”

The company is a global color and specialty chemicals company.