NILIT®, a manufacturer and marketer of nylon textile fibers announces the launch of Sensil®, its new Nylon 6.6 brand, and the company’s premium Nylon 6.6 for fashion and performance apparel.
The company calls Sensil Nylon 6.6 “the gold standard of manmade fibers.” The product is soft, strong and durable, and retains newness after many wearings and washings. It also has inherent odor control, temperature management, moisture management, and UV resistance.
Sensil communications plan will target fabric producers, brands, retailers and consumers and will include trade shows and events and other marketing efforts.
NILIT has manufacturing and marketing operations in Europe, North America, Latin America, China, the Asia Pacific and Turkey.