Athletes wearing the new Reebok CrossFit Nano 7 recently broke 44 Guinness World Records in 24 hours. According to the company, athletes, Reebok brand partners and volunteers gathered in London, Sydney, Los Angeles and New York City specifically to attempt to break fitness-based records, wearing the Nano 7 shoe.
Attempts ranged from 10-year-old Milla Star trying for the most burpees in one minute to Eirik Lundstein attempting the most 20 kilogram barbell backflips in one minute. Notable athletes and participants included actor Max Greenfield; CrossFit athletes and competitors Annie Thorisdottir, Dan Bailey, Scott Panchik, Rob Forte, Kara Webb and Camille Leblanc-Bazinet; and adaptive athlete and CrossFit coach Logan Aldridge.
The company designed the new Nano 7 with NANOWEAVE technology for functional training and breathability, an improved toebox for fit and stability, and a reinforced heel clip and sole for traction.
Reebok International Ltd., headquartered in Canton, Mass., designs, markets and distributes fitness and lifestyle footwear, apparel and equipment.