Dow launches INTELLIFRESH branding program

Dow Microbial Control, a business unit of the Dow Chemical Co., has introduced a global branding and comarketing program that will signal to consumers that the products they purchase feature built-in odor protection and longer lasting freshness. The new brand, INTELLIFRESH™, will be prominently featured by manufacturers in a variety of consumer products including socks, T-shirts, underwear, sports and fitness apparel, athletic gear and equipment, workwear, footwear, home textiles and bedding, furniture, carpet, cleaning and deodorizing products and laundry aids.

Initial products featuring the INTELLIFRESH label will be treated with Dow’s patented SILVADUR™ technology which inhibits the growth and minimizes the presence of odor-causing and nuisance bacteria that are prominent on consumer goods.

INTELLIFRESH is available to select manufacturers and retailers of consumer goods who collaborate with Dow through a licensing and quality-assurance program that ensures all products featuring INTELLIFRESH labeling meet measurable and quantifiable performance standards, specifications and quality protocols, and comply with industry and regulatory requirements.