“Early adopters” and fitness enthusiasts are fueling continued growth in the wearable technology market, according to a report from Dallas-based market researchers at Troubadour Research and Consulting.
The report, “Profile of the Next Wave of Wearable Tech Shoppers,” finds
- 24 percent of consumers surveyed indicated they intend to buy a wearable device in the next six months.
- More than 50 percent of those interested in purchasing would be new wearables buyers, indicating that wearables have moved firmly into the mass market.
- 51 percent of those intenders self-identify as innovators or early adopters, meaning about half of the next purchasers identify as mass-market shoppers.
The survey was conducted online, among 1,441 U.S. consumers 18 or older who have broadband Internet at home. The report, with a margin of error of 2.6 percent (95 percent confidence level), will be available at the company’s website in the near future.