Scott Rosenzweig has been appointed president of Sanitized® (USA) Inc., and the U.S. headquarters for Swiss-based Sanitized group has been established in Charlotte, N.C. Sanitized® is a built-in antimicrobial brand that delivers hygiene function and material protection to more than 500 licensees who incorporate the Sanitized technology and ingredient brand in hundreds of product categories.
In addition, the company has announced that it will now sell directly to customers in the consumer housewares and building materials industries, as well as to those commercial business sectors such as food service and health care that use polymers in their end products.
“My job will be to expand the U.S. presence of the Sanitized ingredient brand,” says Rosenzweig. “This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort, and/or material protection.”
The new president has 25 years of experience in strategic brand extension, new product development, and proactive licensee management.