REPREVE®, the recycled-fiber brand of Greensboro, N.C.-based yarn maker Unifi Inc., has launched a national recycling education tour as the next phase of its #TurnItGreen™ movement. Together with such partners as Marvel Universe LIVE!, the Detroit Lions professional football team and the University of North Carolina-Chapel Hill, the REPREVE mobile tour showcases the high-quality REPREVE-based products that can be made from recycled plastic bottles.
The REPREVE #TurnItGreen tour will feature:
- A REPREVE-branded trailer with interactive displays of how Unifi transforms plastic bottles into recycled fiber for products.
- Interactive gaming units and activities in which participants can win prizes from brands that make REPREVE-based products, including scarves, shirts, blankets, canvas artwork, posters and koozies from Volcom, Polartec and SnapBox.
- Digital display and video units, as well as iPad kiosks for social sharing.
The national #TurnItGreen tour will make stops throughout the United States at schools, retail locations and major entertainment and sporting events. The tour will also visit elementary schools across the nation where REPREVE, together with Marvel Universe LIVE!, will host the REPREVE Recycling Rally that encourages K-5 students to recycle the most plastic bottles to win Marvel Universe Live! tickets and REPREVE-based products. Additionally, students will learn the basics of recycling and participate in bottle transformation-themed activities in class that reinforce what else a bottle can become.
The mobile experience is sponsored by Polartec, Sage, Renewtra, Volcom and SnapBox, and will be led by a REPREVE-branded Ford F350, which utilizes REPREVE-based fabric made from 16 plastic bottles in its upholstery.
REPREVE is Unifi Inc.’s flagship brand of recycled fibers made from recycled materials found in products ranging from apparel and hosiery to automotive and industrial applications.