Serge Ferrari names new general manager for North America

Ilse Beterams has been promoted to general manager of Pompano Beach, Fla.-based Serge Ferrari North America, effective July 1, 2015.

Beterams has been with Serge Ferrari for 23 years, most recently as sales manager for northern Europe, managing sales teams in Belgium, Holland, Luxemburg, Scandinavia and the U.K. She has worked directly with architects and engineers on many large projects, including the 2012 Olympic Games in London where most of the new construction included Serge Ferrari composite materials.

As general manager, Beterams will oversee all aspects of Serge Ferrari operations in the United States and Canada, including sales, finance, marketing, shipping and inventory management.

Source: Serge Ferrari