At the start of 2014, Glen Raven Inc.® launched a new logo and soon after, Glen Raven Technical Fabrics® (GRTF) developed and rolled out its own logo to reflect the growing brand identity associated with its market segments.
In an additional effort to build the GRTF brand identity, the division announces the refresh of www.grtf.com. Big imagery with minimal but informative text was implemented to modernize the website.
The new site’s easy navigation allows visitors to find the information they are looking for without being overwhelmed by other text. The eight major markets situated within GRTF are showcased under “Business Solutions,” each represented by a distinct icon and image.
GRTF hopes these changes will be a fresh update that motivates users to explore the new site. A virtual tour can be viewed at the GRTF website.