3M’s Carbon Black introduced

Athletic apparel designers have a new, high-performance reflective material from 3M™ Scotchlite™ reflective material available to them. C790 Carbon Black stretch transfer film is a deep black-colored material when viewed in daylight, but when illuminated at night, it’s a vibrant, bright, reflective material. This property is durable through wear, stretch or washing. Featuring a low-temp bonding capability, it also can adhere to a wide variety of fabrics without affecting design or quality.

Unlike colorized-silver reflective materials that apply a thin layer of color on top of glass beads, 3M’s proprietary technology makes the color inherent to the material’s construction. This creates a discreet, color-fast material with initial brightness averaging 300 RA strike. It also helps provide off-angle brightness for increased visibility in low-light conditions.

C790 carbon black transfer film can accommodate a range of applications on gear worn for training, running, cycling and motorsports.