TEXTILES.ORG
Polyester Fibers LLC, Conover, N.C.-based manufacturer of nonwoven products and materials, is changing its corporate name to Fibrix LLC as part of a company-wide rebranding initiative to align the organization’s image with its emerging global strategy.
“The goal is to elevate the core attributes of our company brands to keep pace with the strong, double-digit growth we’ve experienced since the management buy-out in 2014,” said Fibrix president and CEO Keith White. “Our new corporate identity reflects the collective pride, energy and drive we feel as a premier nonwovens manufacturer capable of serving local, regional and global companies.”
The rebranding strategy includes the launch of a new website, consolidation of legacy business brands and a comprehensive revitalization of existing product brands.