TEXTILES.ORG
Swiss company SANITIZED AG, producer of antimicrobial hygiene function and material protection for textiles and plastics, has launched an interactive online tool to help consumers discover uses for hygiene and material protection in the household environment. The company, established in the B2B sphere, is taking a further step toward expanding its perception as an ingredient brand with “Sanitized® the.house.”
In addition to the company’s function as a supplier for the manufacturing industry, it is now enhancing producers’ products and services with professional marketing support. Well-known companies, such as Franke Kitchen Systems Ltd., Forbo Flooring Systems, Marks and Spencer p.I.c., Levi Strauss & Co and Zimtstern GmbH, are using this option.
In the virtual home on the website, visitors receive information and education about how the household environment can be protected against the damaging effects of bacteria, dust mites and fungi. On the other hand, reference partners become involved through the interaction with the platform. For example, clicking on the drawer of the closet (Apparel) opens up an image/video/link plus a text about Levi´s Commuter Series, the children fan clothing of FC Bayern München or the yoga mat from FLOCKAN Deutschland GmbH &CO.KG. In the living room (Living), hotspots lead to Sanitized partners in the carpeting, or upholstery materials area.
With its virtual house, SANITIZED AG has succeeded in bringing an essentially invisible active ingredient to life. Sanitized the.house makes people aware of the living situations in which antimicrobial protection can reduce or prevent the development and growth of bacteria, dust mites and fungi.